China market entry strategy, China market information, Doing Business in China
New Zealand to supply Esquires China
The Chinese will be drinking New Zealand-roasted coffee following a deal done by the Kiwi owners of the Esquires coffee house franchise.
Brothers Stuart and Lewis Deeks own the Canadian-developed coffee house franchise for everywhere outside of Europe and North America, and have expanded from New Zealand to the Middle East, Fiji and India.
Now they have sold the master franchise for China to a large investment company in Yunnan province in the country’s south.
Yunnan Metropolitan Construction Investment (YMCI) - part-owned by the Yunnan government and listed on the Shanghai stock exchange - will open 250 Esquires outlets over the next 10 years. The first store opened in the central business district of Beijing a month ago.
Source: NZ Herald
11 Oct 2009 unicon 0 comments