The meat industry is targeting China as an emerging market for lamb.
Alliance Group chief executive Grant Cuff told a meeting of shareholders last week that the industry had also looked at the potential of Russia and India but found China to be the most promising.
High import tariffs ruled out India.
The industry would look at Russia once China had been assessed to identify consumers, product forms, brands and logistics.
“We will look at Russia, but all the stars lined up better for China.”
Cuff said the industry intended targeting high-worth Chinese consumers with high-value products.
It could take six to 12 months of further research to find and work out how to target those consumers.
New Zealand’s recent free trade agreement with China offered little assistance in removing already low red meat tariffs, but Cuff said its real benefit was helping to deal with bureaucratic red tape and establishing distribution networks.
Via: NZ Herald China targeted for lamb exports