profile="http://gmpg.org/xfn/1"> Market Information » 2008 » August />

Archive for August, 2008

China market entry strategy, China market information, Doing Business in China, NZ Importers, Unicon News

Unicon wine distribution strategy

Wine Unicon

Unicon’s first wine shipment arrived in Beijing last week and the sales team are busy presenting the wines to our retail and Hotel network.

Wineries currently represented by Unicon in Beijing are:

Morton Estate
Astrolabe
Wine Growers of Ara
Paddy Borthwick
Distant Land
Coopers Creek

 www.unicon.co.nz

NZ Exports, NZ Importers

D&B report

New Zealand exporters are facing a challenging year as global economic conditions deteriorate, says credit reporting agency Dun & Bradstreet (D&B).The impact of global inflationary pressures, declining US consumer demand and the re-pricing of credit were eroding business profit margins and making it more difficult to sell products to key trading nations.

Smaller organisations - which made up the majority of the New Zealand exporting community - were most likely to feel the pressure of deteriorating economic conditions as they were less able to withstand economic headwinds than their larger counterparts, D&B said.

D&B data indicated that more than 80 per cent of this country’s exporters sold less than $10 million worth of goods and services a year and the vast majority employed a small number of staff.

Via: NZ Herald: Challenging year for NZ exporters - Dun & Bradstreet

China market entry strategy, Marketing in China, NZ Exports

China targeted for lamb exports

The meat industry is targeting China as an emerging market for lamb.

Alliance Group chief executive Grant Cuff told a meeting of shareholders last week that the industry had also looked at the potential of Russia and India but found China to be the most promising.

High import tariffs ruled out India.

The industry would look at Russia once China had been assessed to identify consumers, product forms, brands and logistics.

“We will look at Russia, but all the stars lined up better for China.”

Cuff said the industry intended targeting high-worth Chinese consumers with high-value products.

It could take six to 12 months of further research to find and work out how to target those consumers.

New Zealand’s recent free trade agreement with China offered little assistance in removing already low red meat tariffs, but Cuff said its real benefit was helping to deal with bureaucratic red tape and establishing distribution networks.

 Via: NZ Herald  China targeted for lamb exports