Market Information

Unicon’s first wine shipment arrived in Beijing last week and the sales team are busy presenting the wines to our retail and Hotel network.

Wineries currently represented by Unicon in Beijing are:

Morton Estate
Astrolabe
Wine Growers of Ara
Paddy Borthwick
Distant Land
Coopers Creek

 www.unicon.co.nz

Over the past few months the Unicon team have been working hard fitting out our first concept store in the new “Fangheng Mall” in Chaoyang District, Beijing. The store opens today so please feel free to come along to celebrate with us! The image below is of the shop’s last stage of the fit-out.

The concept of TOP BRAND is to allow apparel designers to showcase their products to the sophisticating Chinese middle class market. We see huge demand for genuine imported designer apparel in Beijing but most brands sit in a price bracket outside what the average Chinese consumer can afford.

To overcome these pricing issues we import end of season stock from designers and brands from around the world. In essence TOP BRAND will be a middle to high end outlet store.

The store will open with past season ranges from Calvin Klein, Z Zegna and Lacoste and there will be a fast turn over of labels to keep the store fresh and interesting for our customers.

Latest images of the store below.

Joe

As part of their overall entry strategy, Unicon Group have launched the Canterbury of New Zealand Chinese information website.

www.canterburychina.com

Canterbury of New Zealand product placement on the “Bike To Paris Race” part of the brand building strategy in China.

BIKE TO PARIS

The “Bike to Paris” reality TV road race provided an opportunity for Canterbury to promote their innovative “Baselayer” products.

The concept of the show was to take 6 of China’s best cyclists and film them on their tour from China to Paris. The race was televised weekly over 3 months and was also shown independently on 5 different TV programs including the national news. There were also a number of reports in local and national newspapers labeling the race as a symbol of China’s Olympic spirit.

See images