Plan to buy in the next two years: Among those living in the big three cities (Beijing, Guangzhou, and Shanghai) Among those making 30,000 renminbi or more a year

TV

27 percent

34 percent

Refrigerator

21 percent

24 percent

Air conditioner

23 percent

26 percent

Microwave oven

17 percent

23 percent

Stereo system

20 percent

23 percent

DVD/VCD player

18 percent

16 percent

Mobile phone

34 percent

15 percent

Computer

28 percent

31 percent

Digital camera

29 percent

29 percent

Automobile

13 percent

16 percent

by William McEwen, Xiaoguang Fang, Chuanping Zhang, and Richard BurkholderVia: Understadning the Chinese consumer