Purcasing Foreign Luxury goods allow Chinese consumers to project an image of success. Young professionals earning $350 a month are willing to buy $400 mobile phones from Nokia because they can then feel successful.

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Photo:www.china.com

China is a country were women who make 3000 RMB a month will spend half a year’s savings on a bag. Why don’t they buy fakes? Their explanation is that although they might not make a lot of money, they are around people who can spot a fake bag from 50 meters.

People do not want to be outdone by their friends. In a society where there are an ever increasing number of wealthy consumers there is a growing drive to keep up.