"Bike to Paris"

The "Bike to Paris" reality TV road race provided an opportunity for Canterbury to promote their innovative "Baselayer" products.

The concept of the show was to take 6 of China's best cyclists and film them on their tour from China to Paris. The race was televised weekly over 3 months and was also shown independently on 5 different TV programs including the national news. There were also a number of reports in local and national newspapers labeling the race as a symbol of China's Olympic spirit.

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